XXX
The Ultimate Entrepreneurial Incubator
Imagine launching a new offer…
and no one signs up. You don’t spiral—you get strategic. You tweak the messaging, pivot the plan, and get back in the game—because your self-worth isn’t riding on the results.
Imagine posting something vulnerable online…
and not obsessively checking your phone every 5 minutes (seconds?) for the next 24 hours. You press send and get on with your day, without wondering if it was too much, if you’re about to be cancelled, or if you should go back and edit it with a softer tone— because you know you’re okay, no matter what the response is.
Imagine taking a week off…
not because you’re burnt out or avoiding what’s not working, but because you planned for it. No messages. No emails. No clients in panic. No creeping anxiety that it’ll all fall apart without you. Just you, coming back fully rested—because you trust your systems, your team, and most of all, yourself.
Imagine a new idea for a product dropping in…
and you don’t second guess whether it’s the right direction, or whether people will want to buy it, because you know how to determine and decide whether it’s the right direction for your company or whether it’s a distraction.
But how?
You scroll past marketing from businesses and personal brands who seem to have it all handled — sales as soon as they launch, endless time to do whatever they want, the houses, flashy vacations, and lifestyles you desire — and somehow finding time to run a successful business, too.
The entrepreneurs and thought leaders you admire are living their best life and still creating content, holding clients, maybe even getting called out on the internet (your worst fear)... and showing up like it’s not a constant WTF rollercoaster that is driving them absolutely crazy.
There are some you know are lying, sure… but some of them?
They truly seem able to reach for their dreams, keep re-inventing themselves, stay in alignment with themselves and their values and their mission, make decisions about what’s next, where to scale and where to pull back, to use their voice and speak powerfully, and run successful businesses…
…and you want THAT.
So, what’s really behind that kind of stability?
It’s not some magic strategy.
It’s not The Perfect Subject Line or the exact right algorithm-friendly time to post.
Introducing
XXX
Whether you’re just starting out, rebuilding from burnout, or simply know something has to change in how you show up for your business—this is the space for it.
This isn’t about performing business.
No making decisions or slanting to truth to impress strangers on the internet.
No “just vibe higher” BS when you’re falling apart.
No mood boards masquerading as business plans.
But it’s also not about a bro marketing “it works every time, work it ‘til it works, hustle if you want it bad enough” framework.
No prescriptive funnels, sales scripts, or webinar formulas.
No pushy “get the card on the call” manipulation tactics.
No right way to do… anything.
Instead, this space will help you flex your muscles and build capacity, self-trust, and the resilience needed to tune inward and make decisions that align with what works for you, what you desire, and what you want to put out into the world.
It will help you build the internal security to take risks, to try new things, to test out ideas, to research approaches and modalities, to execute with focus and determination and vision, dedicated to the future and the possibilities you see for how your presence, your work, your mission can impact the world.
It will hold you through the process of executing business structure that works for you while also helping you determine what you need now versus what can wait so you don’t get stuck in the minutiae – back-end processes, key marketing and audience growth deliverables, hiring and firing practices, team management, bookkeeping, and more, all included.
It will help you to become the kind of entrepreneur who can actually hold the weight of what you’re building – because those business owners you look up to? They didn’t just dream big.
They stretched, strengthened, and trained to carry it.
And now?
They show up like the leaders they used to look up to.
Resourceful. Self-trusting. Relentless in their vision.
It’s your turn.
Why did I create Embers to Empire?
Because too many people are spending tens or even hundreds of thousands of dollars on masterminds and business coaches, stretching their nervous systems to the breaking point with investments that leave them less clear, more confused, and less able to show up for the work they actually want to do in the world – and that’s… fucked.
Let’s be honest…
Most online business programs?
They’re like being thrown into a gym without a trainer.
You’re surrounded by machines you don’t know how to use, pretending you’ve got it handled.
You pull something in your back trying to look like you know what you're doing.
You compare yourself to the person next to you and wonder why this feels so damn hard.
You’re not getting stronger—you’re getting discouraged. Or hurt.
And that’s if you even make it through the door of the gym in the first place.
That’s what most business spaces felt like to me when I started, and I hear this again and again from clients.
But here’s the thing: you wouldn’t expect to lift 100 pounds your first day in the gym.
So why would you expect yourself to hold the emotional weight of visibility, risk, rejection, and leadership that’s essential for a successful entrepreneur—without any training?
This isn’t a mastermind where we hand you an 18-point sales script and tell you to close hard on pain points.
And it’s not a high-ticket “get in the bath, hold the vision, and pleasure your way to six figures” magical-thinking-only kind of space, either.
It’s a gym for your entrepreneurial nervous system.
A training ground for your capacity.
A place to build the internal and structural strength required to hold the business you actually want to run.
Because we’re not here to perform success.
We’re here to build a strong body of work.
A strong body of leadership.
And a strong internal foundation that doesn’t collapse at the first “no” or a slow launch.
I’ve worked with hundreds of business owners in the online space and the thing that I’ve seen again and again, even with the ones hitting $100k… $200k… even $300k a year?
A lot of them don’t actually have sustainable businesses…
The minute they stop posting, they stop making sales.
When the industry or the algorithm changes, they don’t know how to pivot.
When the audience that’s always bought stops buying, they don’t know how to find new people.
They’re still afraid to take a weekend off.
Still bracing when they open their inbox.
Still scared to truly show up as themselves.
Because yes—marketing well, making money, and holding clients are all important skills.
But if you’re doing it from a place of betting that what’s worked before will always work — running on fight-or-flight and swinging between inflated and deflated ego states of entitlement and collapse…
It won’t hold.
It won’t last.
And it won’t ever feel safe.
It might look like they have businesses you want. You might have even hired some of them to coach you, to teach you, to show you the way… and then found out that their way wasn’t your way, after all.
Let’s create a new path, together.
This is for you if you’re…
Tired of riding the entrepreneurial rollercoaster—feeling like you’re on the top of the world, then crashing into the sea of self-doubt and fear. Wondering if you’re even cut out for this, then going all-in… only to collapse or ghost your business the minute it gets hard (again).
Bragging about being in business for years and pretending you have it all together while quietly panicking at the thought of anyone peeking behind the scenes and seeing that actually… you’re struggling hard with getting clients, keeping clients, and feeling truly solid in your business.
Craving a space where you get challenged and not just clapped for, that also honors your inner wisdom and always asks you to tune in to what is true for you and move from that place.
Desiring to build the capacity to handle anything that shows up for you in your entrepreneurial journey, to build a truly sustainable business, and to have a positive impact on the world while also greatly improving your own life – no more martyr complex here.
Who this is not for…
Anyone chasing revenue goals for the sake of the big numbers, not caring about how they get there or the impact that getting there has on them or anyone they serve.
Anyone more committed to shortcuts and the hot new trend and another freebie offering the secret to six figures than they are to depth, alignment, authenticity, and sustainability.
Anyone waiting for someone else to hand them the answer—rather than being willing to invest in the tools and skillset required to trust themselves as a leader.
Anyone unwilling to be challenged in their mindset, habits, or emotional capacity.
Anyone who needs it to work immediately in order to be worth their investment, who is in a place of financial scarcity to the point where they can’t truly settle in and learn the long term skills and build the muscles needed to actually create the businesses they desire to have. Nobody should take your money – that’s just not how building a business works.
Most of us didn’t start our businesses because we were dying to be CEOs.
We wanted more freedom. To make a difference. To create something aligned.
But here’s the part that’s not talked about enough:
You’re not just in relationship with your clients or your audience.
You’re in relationship with your business.
And like any good relationship—it needs tending.
It needs your attention.
It needs to be understood, nurtured, and built with intention.
Because until you fall in love with running your business (not just delivering your magic inside it), you’ll keep struggling.
You’ll keep wondering why it only moves when you’re pushing every piece forward by hand.
Or if you’re even cut out for this - or if you should just burn it all down and get a 9-5 where at least you know what your income looks like each month.
XXX
is where you stop needing an exit plan.
Where the backend of your business matches what you say publicly.
Where you don’t have to pretend you’ve got it all figured out.
Where I share the truth about what it took to grow to a million in revenue and beyond — and how I nearly lost it all by scaling too fast and too far out of alignment.
This is where we build it differently.
With structure, strategy, and secure attachment to your business.
It’s where we all challenge ourselves, share with radical honesty and transparency, and get back to the excitement and the power of our work, and build powerful nervous systems and businesses that positively impact the world, together.
What’s Included?
-
Two live 90 minute minimum group coaching calls a month for high-touch coaching, clarity, and real-time support—focused on both strategy and emotional leadership. Bring what’s happening for you for individualized support, and learn from everyone else’s coaching each call.
-
If I could body-double myself and maybe even make my coaching better… It would look like Laura Von Wahdle. As our dedicated support coach, she expands the support system you have with more group coaching calls, in-between session support and powerful community building in Telegram, and dedicated challenges and systems and strategy support each month.
-
A 60 minute minimum call each month where you can submit posts, sales pages, videos, or other various content for real-time feedback, helping you with creative development, content conversion, system building, and visibility and voice – in a loving community that is cheering you on.
-
Each month, there will be a new challenge designed to help you grow courage and capacity and/or sustainability and structure. You’ll be challenged to show up differently in content, to create marketing pieces, to try audience growth strategies, and more. Each one will be customizable to your current goals, and are group action-oriented challenges to deepen your leadership, stretch your messaging, build muscle around consistency, and fill the gaps in your organization. PLUS… You can’t have challenges without giveaways, can you? Each month, there will be giveaways for 1:1 intensives + other special prizes.
-
A library of focused, practical courses + at least one new live course per quarter. Each one is dedicated to help you find YOUR way, not copy my way, and actually move your business forward. Topics include:
Scheduling, Contracts & Client Policies
Freebies That Convert + Email List Growth
Hiring, Firing, and Managing Team
Visibility & Pitching (including podcast one-sheets)
Launch Cycles & Hype Events
Messaging + Content Pillars
Program Design and more
-
Included access to Jen’s core business and leadership programs:
Expanded Capacity
Becoming Conflict Proof (audio course)
Facilitate the F*ck Out of It
Content Alchemy (audio course)
Be Your Boundaries
Steer Through the Storm
Bi-Annual and annual members also receive access to Content Alchemy live rounds while enrolled, which happen twice per year and include a VIP Day giveaway each round
-
A private space that you can access at any time to get coached and receive feedback, clear, celebrate, and connect with other business owners who you respect, admire, and who get you. It’s thoughtful, non-performative, and high-integrity.
-
Guest teachers join us throughout the year to offer tactical and mindset support, expanding your skill set and perspectives.
-
Two in-person retreats that can be added on to your experience-– for members only! These are going to be POWERFUL immersive experiences where you can dive deep into your own work and meet others you’re already familiar with from this container, and will include things like somatic and spiritual ceremonies, photo shoots, fancy dinners out, thought leadership intensive work, and more. (Additional Fee)
-
You don’t need a 1:1 coach on top of this container, unless you want a specialist or just desire to work with someone else for another perspective – in which case feel free! But with access to discounted intensives that you can book with either Jen or Laura at any time, you’ll always have access to 1:1 support that includes a week of Voxer integration, at prices far below their public packages.
-
Daily somatic, mindset, or co-working practices offered to the community, led by members. Contribute your wisdom, build your capacity to show up and be consistent, and stretch into leading optional community practices or peer-hosted sessions.
-
From pop-up intensives to retreat discounts and early access to new offers—members always get the inside track.
I’m Jen, and I’m a Leadership Mentor + Emotional Mastery Coach
Two years into my coaching business, I closed out gross sales of $550,000. I thought I was “living the dream.” I was hitting big money milestones—$50k, $60k, even $100k months. I built a large team, launched new programs, and had a plan to scale to a million the next year.
On the outside, everything looked amazing. But behind the scenes, I was burning out.
I was unquestioningly chasing the goal of a 7-figure business, thinking it would bring me “safety and security” beyond what I’d ever known.
What I didn’t realize was that what I was building wasn’t freedom—it was a prison, and I was dying inside it.
I learned the hard way that scaling for the sake of scaling isn’t sustainable.
Hitting those “big money months” had very little to do with running a successful business. I saw firsthand that true business success isn’t about bragging rights—it’s about creating something that feels aligned with who you are—something sustainable, grounded, and truly impactful.
I tore it all down, restructured my business, and built systems that were deeply connected to my values, my vision, and the way I wanted to lead.
Entrepreneurial Bootcamp is the space where I take those lessons to help you create lasting impact and income by leading from you we truly are. If you’re ready to do business your way—with support, sustainability, and heart—I’m here to hold that space for you.
Meet Your Support Coach
Laura Von Wahlde is your dedicated support coach inside Entrepreneurial Bootcamp. A burnout-slaying, bullshit-cutting coach with a background in psychology and a sharp eye for the stories that keep women small, Laura helps big-hearted humans recover from hustle culture, remember who they are, and actually build a life and business that feels like them—not a Pinterest board of what success is “supposed” to look like.
She’s trained in Emotional Leadership, trauma-informed coaching, and the fine art of not giving a damn about outdated expectations. Whether you’re melting down on a Zoom call or finally saying what you really want, Laura holds the kind of space that can handle your fire and your fear. She won’t hand you a 10-step plan. She’ll help you build capacity for the truth—and then make moves that honor it.
When she’s not coaching, Laura’s probably dancing in the kitchen, dismantling internalized capitalism, or reminding her clients (and herself too sometimes, let’s be real)... that rest is not a reward.
Entrepreneurial Bootcamp
Join this mastermind to be supported in community as you grow your business in a way that reflects exactly who you are.
Month to Month:
Join us with the flexibility to cancel anytime
$222/month
6-Month Commitment:
Save $132 when you pay upfront
$1,200 total
12-Month Commitment:
Get 3 months free when you pay in full
$1,995 total
Have questions before joining? Check out the FAQs below or email us at admin@jenunderwoodleadership.com and we’ll be happy to help.
Frequently Asked Questions…
-
The current round of the mastermind runs through the end of June 2025.
The next round starts October of 2025.
-
It is a high touch & intimate space, limited to no more than 8 amazing humans, with high level in person work, dedicated online group spaces and 1:1 sessions, and access to extensive additional resources.
This is the closest access that anyone gets to me outside of The Summit, my 1:1 program. -
While the coaching/group community space will close out after our closing call, you will have ongoing access to the call replays, so you will be able to come back as you desire.
-
Likely, yes. But details, pricing, and container are always subject to change in previous rounds and also… Do you really want to wait another 9 months?!
If that is what you need, I honor it, but I do hope that if you’re feeling drawn to this, reach out and let’s chat about joining NOW. -
Refunds are not offered.
There are rare circumstances where something is just not a good fit, or extreme life events happen, and in those times contracts have a buy out clause. If you’re unsure if it’s a fit, fill out the application and let’s talk. If it’s not aligned, I’m always up front with people, and calls are always no pressure to buy. -
Let’s talk. I am happy to answer any questions, talk about your specific circumstances, discuss any concerns that might be coming up, and help you discern if this program is a good fit for you.
The best way to do so is to start with the application, but you can also send me a DM on Facebook, Instagram, or send me an email.
This mastermind is for you if you’re not just here to “do business differently”—you’re ready to relate to your business differently.
Maybe you’ve been too overwhelmed to look at the gaps, or scared to slow down in case it all falls apart.
Maybe you’ve invested thousands and the only strategy you really have is “post every day”.
This is the place to change all that.
Where you get to be in a relationship with your business that feels like the most solid, supportive, ride-or-die partnership you’ve ever had.
Not a situationship. Not a burnout cycle.