CONTENT ALCHEMY 

Build Safety in Being Seen. Build Capacity to Create Powerful, Scroll-Stopping Content. Erase the “Trust Recession” Gap and Discover the Fastest Way to Build Like, Know, Trust so People Choose YOU

All While Shame-Slaying the Stories Holding You Back in Business (and Life) and Building Your Capacity to Truly Shine

When you free yourself from the narratives of how to do content and shift the internal place you speak and write from, what was once just ‘inspirational’ get-to-know-me narratives or dry, tired marketing pitches, becomes powerful & provocative

Content Alchemy

that converts, every single time.

There has never been a louder internet than the one we're all trying to be heard on right now. Writing powerful content that your ideal client hears can feel like trying to whisper sweet nothings in someone’s ear at the world’s rowdiest sports bar – pointless, and impossible to be heard.

But the answer isn’t to get louder, or to post more.

In fact, my clients who are consistently seeing the best results right now are getting them with posts that traditionally would be considered quieter and more human. And honestly, they are getting more engagement with posting less often but more intentionally, definitely not more than once a day.

The secret to their success? They aren’t posting just anything, and they sure as hell aren’t filling their clients' feeds with marketing hype, gimmicky tricks, AI-created hooks and long form regurgitated “think pieces” everyone’s seen before, or boring-ass sales posts with terms and phrases we’ve all read a million times at this point.

In fact, the people breaking through aren’t doing it with 95% of the shit that has been and is still currently being sold on the internet as “social media marketing strategy.” They also aren’t necessarily the most polished writers, the people with the biggest audiences, or the ones who have been in business forever.

They're the ones that people feel when they read. The ones who let all of themselves truly be seen in their content. 

Want posts that are getting shared, new audience coming in daily, and clients that are buying from social media because they feel like they already know you and can tell you’re their kind of person, almost instantaneously? 

It’s time to build and expand your capacity to truly let yourself be SEEN by your audience. 

Not as the professional who can solve their problems, or the newbie who is so concentrated on being relatable and likeable that they don’t stand in their authority. Hate to break it to you — but these two? They don’t get hired.

It’s time to learn to show up as the human that inspires them, fascinates them, and helps them to see something they’ve never seen before – someone they like, who they feel like they already know even if they never met you in person. Someone they are confident they can trust.

Because when you become that person? Your audience shows up already warm, already trusting, already saying yes before a sales page ever loads.

I'M SO IN!

ONE OF MY CORE BELIEFS

Every single human being on the planet who has a deep desire to help others with their work has the capability to be an inspiring, fascinating, insightful human that creates content with ease that resonates deeply with their core audience.

If that doesn’t feel true, I can already tell you what the problem is, and it’s not that you don’t know the right time to post or that you haven’t learned to write a good hook. It’s not something that most business coaches can teach you, because it’s not a skill or a strategy. 

It’s a capacity you haven’t yet built.  This program changes that.

I know you think you have a content problem,

but it’s really a capacity problem. 

“But, but, but…” you might be saying. I have heard it all.

I’m not even sure I am fascinating.
My life is boring.
Nobody wants to hear about my past.
Nobody wants to know what I ate for lunch or whether I took my dog for a walk. 
I don’t think I have anything new and interesting to say.
I am never even sure what skills I have that I should talk about.
I don’t know how to talk about my work in ways that people understand.
I’ve been doing this so long that it’s hard to remember what clients are even experiencing or connect to that.
I’m not an expert yet.
I used to get all sorts of likes and shares and saves on my content, so I know it’s not me – it’s the algorithm, the platforms, the fact that the world is burning and nobody cares about this “nice to have” stuff anymore.

Here’s the true magic of this program: 

Those thoughts you have, whatever they are? Those are just stories, and as the writer, you can buy into them and feed them, or you can rewrite them. It’s your choice.

In my work, this is called building Narrative Capacity, and it’s just one of The Three Capacities that people need to truly thrive in the world, as a human, as a creative, and as an entrepreneur. 

This program helps you build all three capacities, and strengthens them all at once, with a very specific approach:

By writing consistently and posting even if it feels unpolished, imperfect, vulnerable, awkward, and scary, we commit to taking action – before we feel ready, before all our fears are soothed, before we have it perfected – and in doing so, we build Change Capacity.

By writing content that’s personal, we tell our stories, share our viewpoints and values, and rewrite the narratives of our lives in ways that empower us and help others to learn and grow from our shares, building Narrative Capacity – and in coaching, I’ll help you work through all your stories about writing, sharing, and creating content, reinforcing this!

By writing from our hearts and tapping into our felt senses and our emotional states when sharing content, we practice the art of better storytelling, moving people to laughter, tears, and a sense of liking and knowing us just by reading our words, all while helping us move through these emotional states and build Emotional Capacity by opening up and sharing vulnerably.

Because truly, while this is a program aimed at helping you create powerful, more dynamic impactful content, what I’ve found after helping over a thousand writers, creatives, and entrepreneurs in this mission to impact the world is that content is never really the core problem. 

Capacity is.

Let’s strengthen both, together.

YES! THIS IS FOR ME!

We are Not in a Trust Recession 

Why This Matters:

The Difference Between a Trust Recession
& A Healthy Market Adjustment

There’s so much buzz right now about being in a trust recession, specifically when it comes to educators, facilitators, and coaches online.

But here’s the truth – we aren’t in a trust recession, we just were in a trust inflation. For years, people threw their trust out like it was candy being tossed from a parade float – no discernment, no aim, acting like it was a useless, endless resource.  

And now? The market has just adjusted back to a healthy normal, which means, you have to actually earn people’s trust, something that a lot of people who started their business in the last 6 years never learned to do.

That’s not a bad thing.

It’s healthy, it creates better relationships, and it creates a market where people who are trustworthy and know how to earn trust stand out clearly.

But the important thing to know is, trusting you isn’t enough for people to follow you, read you like their favorite magazine, and pay you.

They also need to feel like they know you, and like you. YOU, as a person, not just your work. That's not new information. In fact, it’s the most basic of all marketing teachings (that too many people still don’t know because they’ve never been taught it). 

Here’s why so much consistent, well-intentioned content fails at all three:

It fails to build know because it stays on the surface. You're sharing ideas without sharing the person behind them. You don’t post anything that might be controversial because you don’t want to upset people, but nobody knows what your values are. Your thought leadership stays abstract, and your audience never gets a clear picture of what you actually stand for, what you've been through, or what makes your take on things specifically yours. They have no sense of who you actually are as a complex, dynamic human, even if they know what you do and how skilled you are, and it ends up making you look one-dimensional and beige. They scroll right by.

It fails to build like because it's not personal enough for anyone to feel you in it. Story and vulnerability aren't decorative. Sharing personal details about your life, how you spend your time, and what your favorite things are isn’t self-centered or boring. They're how someone goes from "I follow this person" to "I would love to grab a drink with this person!" — which is the actual threshold for a warm audience.

It fails to build trust because something underneath the words is inconsistent. Not necessarily in frequency – the story that you have to post daily to earn trust is based in misguided teachings and performative basic strategies. EW. The consistency people need to experience to trust you is in voice. When you're writing from fear, performance, perfectionism, professionalism, or any other calculated version of yourself that feels safer than the real one, people can feel it even if they can't name it. It’s a lie – and they don't buy, because they can’t trust you.

Content Alchemy is where we fix all three

by working on weaving like, know, trust into all your posts, annihilating all the stories you’ve taken on about how to write content and what to say over the years, bringing you back to your authentic voice, and expanding your capacity to be seen, heard, and known – all in one container, over just six weeks.

I’m here to guide you through the process.

 

  • I have wanted to share my stories for years

    CA is the gateway I wish I had had 20 years ago, 10 years ago, 5 years ago. celebrating that I am writing. celebrating that I tried so many new and different ways of writing. celebrating that I feel more expressed.

    - Rebecca -

  • My views on IG went from 1k to 20k

    My audience is now warm, i'm ready to step into my first launch in MONTHS and it doesn't feel hard or like a cold start engine

    - Andreja Bourke -

  • I had the motivation to sit down and write some thoughts to share with the world

    I felt held by the group and encouraged to tell my truth to the world.  If my post were to go sideways in how it was received, at least I would have a trusted group to help guide me through the difficult times.  None of my posts went sideways, but it was reassuring to feel that someone had my back if things went south for me

    - Rob -

  • I have potential clients reaching out, I have been asked to be on a podcast, and I have a fellow practitioner asking if he can refer clients to me and if we can collaborate on future work

    Pretty good for just a few weeks. Also, all that time I spent worrying about the fallout from being seen and known for the work that I do, my past, and how I feel is actually coming to fruition, but also, it's so much easier to deal with than I had feared. It's kind of how I am guaging my current levels of success! Like, I must be on to something if you are so triggered you need to jump into my DMs and start calling me names, lol. oh and, block

    - Jenevie Willes -

  • I started posting far more regularly and more confidently, without overthinking or overpolishing

    I 3xed my audience on Threads- my main platform.

    I started posting in multiple places again.

    I worried less about each individual piece of content and how it fit into the larger picture and let it flow as it needed to.

    I thought of about a billion stories I've yet to tell. (And now, thanks to this hurricane experience, about a half a billion more.)

    - Asha Wild -

  • I made well over 30 posts that I would classify as content alchemy!!!!!

    WOW ME!!!! There were story posts and teaching posts and a whole epic process of finally birthing this alchemical fundraiser vision that I've been sitting on for YEARS!

    - Shante’ -

  • Who knew that writing on the internet would be survivable?

    “I am so grateful for this challenge - I learned so much- about what I like to write about (Spiritual things, nature and the wild, memories, meta-commentaries on everything I am writing or not writing about )

    I learned that I am way more of a perfectionist than I realized. I learned that I am more comfortable posting something that I have delicately tended and attended to, and that I really seem to care a lot about how many people like my posts. I learned that I can flow between the posts that are art (which take a lot of time for me to write!!) and the posts that are stories of my life, and the posts that are blurts, and that all of them are in service to freeing my expression.

    I had a few goals that I wanted to reach today- I didn't do one of them (the ancestral pilgrimage) because it would have taken more energy than I have right now- but that actually feels like a success! Because I didn't want to force it or do something extractive.

    I learned that I can write, publicly, AND stay in range.

    This container was a brilliant opportunity to stretch a crazy amount - the first several weeks until I found my groove- AND be gentle- I just posted a CTA, which is huge, and it is enough.”

    - Rebecca -

  • Small stretches paired with backing off periodically to let my nervous system settle was a game changer

    I'm celebrating how I wrote with so much ease and authenticity and incredible vulnerability. Returning to what's true for me in the moment and writing from that place moved me through innumerable moments of uncertainty about what to write and stuckiness.

    - Gretchen Shanks -

  • Extremely supportive group of professionals using the space as a true sounding board to better our work

    Even requests for validation or to be loved on had very clean energy and didn't feel needy or graspy (which is often what I feel in a lot of containers I've been in). The level of professionalism came through in stereo.

    - Lindsay -

  • I wrote 30 posts!!!

    I'm so grateful for the 30 post challenge because that got me in action like nothing else. I wrote more posts in these 6 weeks than all of last year!

    I love knowing that not everything I write has to connect to my work - that it's actually really valuable & powerful to just share more about who I am.

    I also love that we were able to decide what counted as a vulnerable post, because sometimes just posting something small felt quite vulnerable just to put something out there.

    - Kristen Kancler -

STOP PERFECTING. START BEING

Most content courses teach you what to write. Hooks. CTAs. Content pillars. The anatomy of a viral post. How to batch content and what to say in your bio and how to structure a caption.

Those things are skills and they have their place. I’m not saying we aren’t going to do any of that. But they're doing work — technical, learnable, repeatable. 

Without the capacity to be seen in the complexity of your being… Without building the kind of safety that can’t be handed to you by certainty and skills, because it has to be built internally, through iteration, process, and imperfection… Without challenging any of the stories you have about telling stories… NONE OF IT MATTERS.

In this new world, proliferated with “it’s not this, it’s that” copy that screams a computer helped you write it, polished hooks, and regurgitated “hot takes” that make you scratch your head because everyone you know thinks that exact same thing and there’s not a damn thing that was hot or interesting or new in the post…

Authenticity, imperfection, personal storytelling, and the magic of your original voice, unpolished and sometimes even traditionally “unprofessional” is KING.

I Challenge You…

This is why, in this round of this container, we are instituting a new rule:

NO AI
NO AI support for writing, for editing, for cleaning up and polishing, for helping you feel more certain about how amazing your post is with its endless positive affirmation cheerleading. 

This isn’t because AI is the devil.

If you already have a rock solid voice and a sense of your own authority and you are clear as day about who you are, what you do, and have a reliable access to capacity that lets you discern what’s helpful and what’s not and offer cheerleading to yourself without needing any external validation…  AI support can be great.

But if you don’t have that?

Using AI to support you in writing content makes you a WORSE writer, destroys your voice, and outsources your authority. 

It reinforces the idea that writing is about doing work and getting it perfect, slowing you down. It turns your authentic voice into bullshit punchy marketing copy that people skip by. It makes you less confident, more unsure, and leads to a capacity erosion that can ruin your business. 

So, we aren’t doing it. Not here.

In fact, I’m going to ask you to take a NO AI Pledge when we start. If that sounds scary then it’s exactly what you need.

Here’s the thing. What makes your writing stand out is the imperfection. A typo or weirdly written sentence is no longer unprofessional, it’s human, and people trust humans. They like them, and get to feel like they truly know them. 

We don’t like, know, and trust machines. 

And using AI way too often has people skipping the being work that is essential to this process, because being work isn’t about “perfect copy” – it’s about getting clear on who you are, what you stand for, what makes your specific body of knowledge and experience yours and no one else's — and then building enough safety in your nervous system to actually show that to people. 

This is harder than learning a formula. It’s harder than learning the skill of being a good writer or a good marketer. It is also the only thing that actually works. 

So, fuck AI.

Let’s take over the internet with authenticity during these six weeks together, and make it a place that people actually enjoy spending time again.

The Program Logistics

THE CONTAINER

  • Starts June 9th with Kick-Off Call: Teaching & Challenge Set Up

  • 6 Weekly Coaching Sessions, Tuesdays at 12pm MT, June 16 - July 21

  • Library of Audio Teachings

  • Facebook Group for Community, Ongoing Coaching & Support, and Serious Momentum & Encouragement

  • A Group Writing Challenge + with HUGE Prizes for Motivation & Support with Getting Into Action (the thing that alchemizes everything!)

THE MAGIC OF THE CHALLENGE

Over the course of the program, you'll be invited to write and post 30 pieces of content.

The only requirement is that each one feel genuinely vulnerable for you — which will mean something different for everyone in the room. Some people will post for the first time ever. Some will write about their work in a way they've never allowed themselves to. Some will finally publish the piece they've been sitting on for a year.

The challenge is optional, but it's where most of the alchemy actually happens. Writing and then posting — in real time, with real stakes, with the group watching — is what actually builds the capacity.

To help, there are prizes along the way for participation and completion, including program credits, an intensive, a free spot in a future round, and a VIP Day (value: $5,000).

Everyone who completes at least 10 posts gets a program credit automatically.

  • The Challenge starts when we kick off and ends on Monday, July 27th — giving you nearly two full months to complete 30 posts.

  • We won’t leave you out there on your own. Dive into teachings that will help you understand the nuances of storywork in marketing, how to use vulnerability in ways that aren’t performative, how to shift into thought leadership, and how to build safety in your body so you can be seen, heard, and known for the work you do in the world. Plus three new lessons from last round specific to sales!

    Lesson 1: Why To Share, What to Share, and What to Hold Back

    Lesson 2: Navigating Story-telling When it Involves Others & Current Events

    Lesson 3: Finding Safety in Sharing & Why People Want to Hear Your Stories

    Lesson 4: Moving From Story-teller to Thought Leader

    Lesson 5: Tying It All Back to Your Work

    Lesson 6: Owning Your Magic & Embodying Your Legacy

    Lesson 7: The Five Levers of Great Content

    Lesson 8: The Three Types of Posts & How to Weave Them Together

    Lesson 9: Doing a Self-Assessment - Am I Actually Selling?

  • We start June 9th with a kick-off call and the formal opening of our challenge and our Facebook Group, giving you an extra week to get those posts in if you’re in when we start.

    If you’re seeing this after then, you are joining in perfect timing! We have people every round who don’t start the challenge until the last couple of weeks of the container and still get 30 posts in and received stunning transformative results.

  • We’ll have a Facebook group as a place for you to share the stories you don’t want to share on your main social media, to ask to be seen or loved up on in your vulnerability, to cheer each other on and be celebrated, and to get support from both me and our support coach Laura Von Wahlde when you’re working through blocks outside of our calls.

  • Live group coaching sessions to work through your blocks, get questions answered, and learn from all the other amazing humans in the group. These calls are MAGIC, and so fun every year we do this.

    Calls are Tuesdays from 12-1:30pm Mountain Time

    All recorded if you can’t make them live.

  • Content Alchemy had the perfect mix of a doable challenge with high stakes

    Content Alchemy had the perfect mix of a doable challenge with high stakes, optimal pacing (for lessons, calls, and the challenge itself), practical lessons, and coaching to handle the emotional, somatic, and practical challenges.

    - Asha Wild -

  • I publicly shared my sexy photos and owned that part of myself

    I started putting out links to my calendly to start a coaching business.

    I started to share stories that I really enjoyed writing.

    - Anonymous -

  • My online presence is renewed

    It feels real and solid and like just the beginning.

    - Gretchen Shanks -

  • There is so much more that I could share with my audience than I am currently sharing

    What has changed is the knowledge that I can post more than once a day, or even just once a day, and people's eyeballs won't bleed. They won't haul me off for taking up too much space. There is so much more that I could share with my audience than I am currently sharing. People actually WANT to get to know me, and by sharing it allows folks IN. I could share the same story every day for a month or more and still it might occur as something that folks didn't know about me. I have people in my life that have been around for a very long time, who were hanging out with me at the time I was growing weed professinoally, for instance, who had zero knowledge of that part of my life!

    I didn't know I was so good at keeping secrets! And, I no longer want to. I like being seen, and known, even when it triggers folks, or brings the hammer down. I feel like that stuff acts as a great way to clear out the junk. For a six on the enneagram blocking people is tough, but better that than some of the alternatives.

    - Jenevie Willes -

  • It become about healing

    Instead of focusing on sharing because I was going to start working again and, It quickly became about sharing to let people see me and let myself be seen… It became about healing

    - Sarah Patterson -

  • My work has right-sized itself

    What really felt like it clarified for me in this time was the systems and articulation of my work as a whole—the vision piece that I've been carrying internally and trying to describe and share for so long now... over the course of this portal my work has right-sized itself.

    I have made the containers and pathways for its next unfurling and even though those pathways of flow are not filled yet, just having them expressed and ready is HUGE!

    - Shante’ -

  • I am a permission slip to help others share their story

    Getting back to my vulnerability, sharing my story matters because others need to hear it , I am a permission slip to help others share their story, the hardest posts to share were my hottest pieces!

    - Andreja Bourke -

  • It's why I was able to pitch myself, my story, and my services

    Even though this time obviously didn't go as planned, I feel confident that CA was a large part of why I was able to immediately show up and start posting about my experience losing my house and navigating things post-Helene.

    It's why I was able to pitch myself, my story, and my services as a  local fixer to PBS' Frontline confidently without overthinking it.

    - Asha Wild -

  • I did post on my facebook account more in 45 days than I had in the previous 3 years

    The normalization of the blocks I was imposing on myself to post more online are common and not unique to me.  It was good to have the weekly lessons to reassure my nervous system and give me greater clarity on what goes into inspiring posts.

    Even though I fell short of the 30 posts, I did post on my facebook account more in 45 days than I had in the previous 3 years and the quality of the posts were thoughtful and well articulated. It felt good to have people reach out to say how they appreciated the words I was putting out into the world. 

    - Rob -

  • It has substantially moved the needle on my ability to post, be seen, be known, and do what needs to be done to make some headway in my online business

    Alchemy seems to be the word of the moment. Something magical has started to happen as a result of this class.

    I loved that it was a large group, but not overwhelmingly large. I could be seen by what velt like a big group without feeling as though it was so large that I would get washed away or my voice would be inconsequential. I loved the variety of humans and their myriad voices. I loved the huge amount of participation. The challenge was fun to accomplish and I got to witness how I show up for these things. I actually appreciated that the lessons were on voice memo, and that the group space was dedicated to coaching.

    As you know, everyone's coaching contributes to our own journey. I'm not sure I can put a finger on what was so magical about this particular container, but whatever it was, it has substantially moved the needle on my ability to post, be seen, be known, and do what needs to be done to make some headway in my online business. All those years I spent feeling like I was showing up, this has helped me realize that was only a fraction of what was necessary. I showed up for this work like I never have before, and I can now see that there is so much more room to dive even deeper!

    - Jenevie Willes -

FOR PEOPLE WHO'VE BEEN HERE BEFORE

If you've been through a previous round of Content Alchemy, yes, you should definitely consider doing it again! This round will be another great example of what you have come to love about Content Alchemy – but with even more. 

  • More clarity on what we are doing, and how this process builds capacity, helping you to multiply the process that was already working organically. 

  • Less focus solely on personal stories, and more focus specifically on how this process can build like, know, trust in your audience, and lead to sales 

  • More writing support, with teachings about the different kinds of posts that move the needle with your audience, and help creating organic teaching lessons and CTAs that close sales

  • Reflections on what is working in the market right now, and help aiming your content where you want it to impact your business – whether that’s audience growth, sales, or thought leadership and authority, or all three! 

The first time through this program, most people are working on warming up and giving themselves permission — permission to exist loudly, to take up space, to trust that anyone actually wants to read what they have to say. That's necessary work, and the testimonials from previous rounds tell you, it works and has a big impact on business!

Second, third, fourth rounds are different. Permission is the floor, not the ceiling, and some of the capacity muscles are already there. Even if you quit the practice as soon as we ended and feel rusty, the muscle memory is there, and getting back into it is easier, letting us go further — into thought leadership, deep teaching content, values-based takes that help your audience discern if you’re for them, controversial takes, and even more lifestyle content that truly drops people into liking and knowing you. We get to go deeper into fine-tuning your writing skills, and how to write about your work specifically and with authority, not just your life generally. 

If you feel like you got something from the last round but it still feels like there is more — that’s because there is.

Capacity building is a life-long practice. This is the round to go deeper, and learn to hold even more.

BELIEVE IT OR NOT, I USED TO SUCK AT THIS

I don’t teach this from a place of, “I’ve always been good at this and it’s always been easy for me, and I can help you!”

I teach this from a place of, “Dear lord, did I used to suck at this and thank god someone told me, and then I had to figure out how to solve for it on my own.”

Nine months into the first mastermind I ever joined — nine months of showing up on calls, trying to get my business going, writing posts, being visible, blah blah blah — the group reflected back to me at an in person retreat that they felt like they had no idea who I was. 

They knew what I taught, but had no idea how I came to the knowledge I clearly had or what made me the person I was. They were reading my content. We were at the end of a five day retreat together in person. And according to them… I felt like a smart, interesting stranger to them.

I genuinely thought I was being transparent, so this was NEWS.

What I didn't see was that I was being careful, and careful was being seen as defended, secretive, and elusive.

And in retrospect, of course I was. I am an eldest daughter who was praised for achievement and perceived perfection, who learned early on to take care of herself and not rely on others, which turned into very specific and well-reasoned lessons about what might happen when I’m vulnerable, when I appear to be “bragging” about myself, when I let myself be fully seen and known. Those lessons didn't disappear just because I became a coach and knew better intellectually – turns out, I had to work to release them.

So, within a month of this happening, I decided in a very Jen-like way to take this challenge on fully. I committed to sharing 100 stories of my life in 100 days on social media. I’ll be honest – I only made it to 53, but it didn’t matter because by then, my brain was rewired, and it changed my entire career. 

The posts weren’t all great, though some of them were truly stunning. I didn’t actually sell a damn thing during this time, so it made me no money. But the act of doing it, over and over, in public, with accountability and without a net, built the like, know, trust with my audience and the capacity inside of myself that allowed me to go from a coaching business that looked more like a hobby in 2019 to one that hit six figures in 2020, then 5x’d that number in 2021.

That's what I'm offering you here. Content Alchemy is built around this same practice, but unlike me, you get to be truly held through it, with people doing it alongside you, frameworks that help you understand what you’re doing and why, and a coach to help you navigate whatever comes up.

You don't need to write like me. You need to write like you — and right now, there's a version of you that hasn't made it to the page (or the internet) yet.

That's what we're going to find.

YES! THIS IS FOR ME!

  • Content Alchemy had the perfect mix of a doable challenge with high stakes

    Content Alchemy had the perfect mix of a doable challenge with high stakes, optimal pacing (for lessons, calls, and the challenge itself), practical lessons, and coaching to handle the emotional, somatic, and practical challenges.

    - Asha Wild -

  • I publicly shared my sexy photos and owned that part of myself

    I started putting out links to my calendly to start a coaching business.

    I started to share stories that I really enjoyed writing.

    - Anonymous -

  • My online presence is renewed

    It feels real and solid and like just the beginning.

    - Gretchen Shanks -

  • There is so much more that I could share with my audience than I am currently sharing

    What has changed is the knowledge that I can post more than once a day, or even just once a day, and people's eyeballs won't bleed. They won't haul me off for taking up too much space. There is so much more that I could share with my audience than I am currently sharing. People actually WANT to get to know me, and by sharing it allows folks IN. I could share the same story every day for a month or more and still it might occur as something that folks didn't know about me. I have people in my life that have been around for a very long time, who were hanging out with me at the time I was growing weed professinoally, for instance, who had zero knowledge of that part of my life!

    I didn't know I was so good at keeping secrets! And, I no longer want to. I like being seen, and known, even when it triggers folks, or brings the hammer down. I feel like that stuff acts as a great way to clear out the junk. For a six on the enneagram blocking people is tough, but better that than some of the alternatives.

    - Jenevie Willes -

  • It become about healing

    Instead of focusing on sharing because I was going to start working again and, It quickly became about sharing to let people see me and let myself be seen… It became about healing

    - Sarah Patterson -

  • My work has right-sized itself

    What really felt like it clarified for me in this time was the systems and articulation of my work as a whole—the vision piece that I've been carrying internally and trying to describe and share for so long now... over the course of this portal my work has right-sized itself.

    I have made the containers and pathways for its next unfurling and even though those pathways of flow are not filled yet, just having them expressed and ready is HUGE!

    - Shante’ -

  • I am a permission slip to help others share their story

    Getting back to my vulnerability, sharing my story matters because others need to hear it , I am a permission slip to help others share their story, the hardest posts to share were my hottest pieces!

    - Andreja Bourke -

  • It's why I was able to pitch myself, my story, and my services

    Even though this time obviously didn't go as planned, I feel confident that CA was a large part of why I was able to immediately show up and start posting about my experience losing my house and navigating things post-Helene.

    It's why I was able to pitch myself, my story, and my services as a  local fixer to PBS' Frontline confidently without overthinking it.

    - Asha Wild -

  • I did post on my facebook account more in 45 days than I had in the previous 3 years

    The normalization of the blocks I was imposing on myself to post more online are common and not unique to me.  It was good to have the weekly lessons to reassure my nervous system and give me greater clarity on what goes into inspiring posts.

    Even though I fell short of the 30 posts, I did post on my facebook account more in 45 days than I had in the previous 3 years and the quality of the posts were thoughtful and well articulated. It felt good to have people reach out to say how they appreciated the words I was putting out into the world. 

    - Rob -

  • It has substantially moved the needle on my ability to post, be seen, be known, and do what needs to be done to make some headway in my online business

    Alchemy seems to be the word of the moment. Something magical has started to happen as a result of this class.

    I loved that it was a large group, but not overwhelmingly large. I could be seen by what velt like a big group without feeling as though it was so large that I would get washed away or my voice would be inconsequential. I loved the variety of humans and their myriad voices. I loved the huge amount of participation. The challenge was fun to accomplish and I got to witness how I show up for these things. I actually appreciated that the lessons were on voice memo, and that the group space was dedicated to coaching.

    As you know, everyone's coaching contributes to our own journey. I'm not sure I can put a finger on what was so magical about this particular container, but whatever it was, it has substantially moved the needle on my ability to post, be seen, be known, and do what needs to be done to make some headway in my online business. All those years I spent feeling like I was showing up, this has helped me realize that was only a fraction of what was necessary. I showed up for this work like I never have before, and I can now see that there is so much more room to dive even deeper!

    - Jenevie Willes -

Why Now? I’ll Tell You.

Look, I know. Things aren't slowing down. You still don't feel ready. You really want to wait for the moment when you have a clearer strategy, or more bandwidth, or a better sense of what you're doing before you commit to being visible in a bigger way.

Real Talk: The readiness doesn't arrive before the practice. STOP IT. The readiness is a product of the practice. 

You don't get to feel safe being seen before you practice being seen. You won’t ever know what you’re talking about until you practice talking about it. You don’t gain bandwidth until you do the work to expand what you can hold and how intensely terrifying it feels to do the simple act of showing up and being seen, daily. That's not how it works — and somewhere inside of you, I know you know that, because let’s be real. It’s never ever worked before, has it?

The people in your audience who are ready to work with you are looking for you right now. They're not waiting for the polished version or the strategic version. They want the actual one. And every month you spend on the surface is a month they spend scrolling past you looking for somebody who feels real, then hiring someone else who stopped making excuses and did the work you’re avoiding.

Come as you are. You don't have to be ready. You just have to show up

We start June 9th.

Are you ready for a total transformation for how you approach content,

and how your audience responds?

Let’s do it!

SIGN UP NOW FOR

Content Alchemy


We begin June 9th, 2026
Early bird pricing of $250 off ends June 2nd!

Pay in Full*

$647

*Regular Price $897

Sign Me Up!

Payment Plan*

$242 x 3

*Regular: $325 ×3

Sign Me Up!

Payment Plan*

$113 x 7

*Regular: $149 × 7

Sign Me Up!

Are you an entrepreneur and want more than six weeks of support? You can also check out Building Entrepreneurial Capacity - our ongoing incubator/mastermind.

Right now, Join BEC for ONE YEAR = Get Content Alchemy for FREE + My Next Live Program + A BONUS Free 5 Day In-Person Retreat (worth $3,000)

All for just $6,500

Frequently Asked Questions

  • Our next round begins with a bonus call on June 9th, 2026 from 12-1:30pm MT, followed by six weekly coaching calls at the same day/time.

    All calls will be recorded, and lessons are available for you to dive right in as soon as you purchase.

  • This is a group program with a combination of teaching content and coaching. There are pre-recorded audio lessons, weekly coaching calls, and a Facebook group for sharing and questions throughout the program, and to help you stay motivated and encouraged during our 30 stories challenge once we begin.

    If you desire more support, I'd recommend inquiring about Building Entrepreneurial Capacity.

  • Most likely, but I’m not sure when, so if you’re called to join I invite you to do so now!

  • If you desire to feel more free in your ability to share yourself with the world, specifically in writing, YES, this course is for you! You don't need to have a current business or a "platform" right now. You can still engage in the content and in the writing challenge, by posting on social media, substack, a blog, or a newsletter that allows you to communicate to others and inspire them from the heart.

  • You will have ongoing access to the course, so even once the course completes, you will be able to come back and revisit the call replays as you desire.

  • Refunds are not offered. There are rare circumstances where something is just not a good fit, or extreme life events happen, and in those times contracts can sometimes be ended early, at my discretion.

  • If you were in the last round of Content Alchemy, I would love to have you join us again! While most of the audio lessons will remain the same, I may add some additional ones, and there will still be 6 live coaching calls, the writing challenge, new writing prompts, and the incredible community for support and connections.

    And yes! There’s a special discount just for you if you were in the last round - reach out to the team at admin@jenunderwoodleadership.com.

Have other questions that aren’t answered here? Send us an email.

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