When you free yourself from the narratives of how to do content and shift the internal place you speak and write from, what was once just ‘inspirational’ get-to-know-me narratives or dry, tired marketing pitches, becomes powerful & provocative

Content Alchemy

that converts, every single time.

Those of us who are called to big work are here to have an impact. To shine. To lead. To serve. To tell our stories.

And yet, I know that doing so is anything but easy. After working with hundreds of clients on their self-expression, their identity, and the embodiment of their work, this continues to be one of the hardest places for people to lean in…

• Talking about themselves & trusting people want to hear their stories

• Truly being seen, in all their opinions, their ideas, their messiness and humanity

• Feeling safe and secure to say what’s on their hearts, to share vulnerably, to post in the moment, to trust themselves to deal with controversy or push-back if it arises

And of course this feels so hard, especially when there’s so much advice out there about what to do, what not to do, what to write about, what you should and shouldn’t share… and let’s be real, a lot of the advice from coach or business person A contradicts what B will tell you.

How do you do this powerfully?
How do you do it “right”?
What is thought leadership and how, exactly, do you embody your thought leadership?
How do you ever truly feel safe in being that transparent, that seen?

I’ve been there, and I get it. Once upon a time, I never shared anything real or vulnerable publicly. Seriously.

In fact, during the first mastermind I was in ever in, after 9 months together they reflected back to me that they had no clue who I was, what I taught, or how I came to the knowledge and skills that I clearly had.

They were reading all my content. I was showing up every day in our group spaces. I sure thought I was being visible and transparent, but in reality… I wasn’t allowing myself to be seen.

Of course, I didn’t know I wasn’t allowing myself to be fully seen.

I just knew I didn’t have the business I wanted, and that it felt impossible to find clients and get people into my offers…

And then, I took myself through a process that changed everything and launched my seven figure coaching career…
The exact same process we are going to go through in this course.

This is not a standard story-telling, copy-writing, marketing, or visibility course. We won’t be covering how to be the very best writer, how to craft the perfect hook for an opening line, or how to nail your CTA each and every time. It’s not that those are great skills - but that’s doing work.

Telling your stories and standing in your thought leadership is being work.

Being work is about getting clear on who you are, what you stand for, what your values and ethics are, and uncovering all the things that make you unique as a leader, a teacher, a coach, a healer - the “good” things, yes, your strengths and skills and knowledge, but also all the things you might feel like you need to hide but are actually the key to unlocking your thought leadership.

Being work is about engaging in the practices that allow you to be seen in it all, and trust that people actually want to see and know all of you.

It’s about self-acceptance, yes. But more importantly, it’s about creating the embodiment of both safety and authority that will allow you to show up powerfully, vulnerably, authetically, showing all of you, offering inspiration and guidance to the people around you.

Because when you can show up that way? You embody your work naturally and magnetize clients from all walks of life into your work who are so excited to learn from you, to be mentored by you… and to invest in the programs you’re offering.

Part of Content Alchemy is Facing All Your Fears About What Might Happen When You Share - And We’ll Do This Together

What’s the difference between sharing just to share, and sharing to inspire, to teach, or to open people’s minds?

How do you know where the line between sharing too much and not enough is? Who decides this? What’s healthy to share and what’s the difference between sharing vulnerably and trauma dumping?

Will people think you’re just a downer if you share serious and hard stuff? How do you share what’s real without needing to put a silver lining on everything?

What if things feel really good? Will sharing your wins and what’s going well turn people off?

How do you share things that feel deeply personal while honoring your boundaries and other people who might be in the story?

How do you turn all of this into connection? Into relationships? Into sales?

I’m here to guide you through the process of getting clear, direct and visible in your content, while helping you embody your leadership and build safety in the process.

Getting from where you are to being seen as a role model and leader, with thought provoking and insightful posts that people immediately stop scrolling to read, is not as big a leap as you might imagine… but it does require you to write.

I Challenge You…

As a part of this course, I challenge you to write.
To write stories from your life, to write about what’s happening in the moment, to write about how you see the world and what you lights you up and what you’re celebrating and what breaks your heart and what makes you laugh.
To write about all of it.

100 posts in 100 days was more than a little crazy on my part in 2019.
But what about 30 posts, in 45 days?
That seems like a fun sprint.

This part will be optional, but we will do it together.
We’ll face the fears, together.
We’ll cheer each other on, and witness all that is coming up.
We’ll face any challenges that come up, together.

I promise, if you engage in this challenge, your relationship to writing will be different by the end of this course. Safety, security, thought leadership, and embodiment that inspires, impacts, and helps create the traction you desire in your personal brand and business.

You can transform any moment in your life into powerful, engaging content, when you lean into the strength of your voice over the technical craft or perfection of writing.

Whether that’s your joy or your grief, your success or your struggle, your sensuality or your brilliance and power, your softness or your strength.

Learn to feel good turning your experiences into content.

Learn to own your successes, missteps and evolutions in a new and empowering way.

Learn to navigate through all the mindset and emotional blocks you have in sharing your process and being more vulnerable.

Learn to use your voice as one of the most powerful tools you have — in your own healing, in connection, and in sales.