Building Entrepreneurial Capacity
Your business is one of the most important relationships you will ever build. Let’s turn the two of you into a power couple.
Building Entrepreneurial Capacity is an ongoing coaching and business-building incubator-mastermind for entrepreneurs ready to create a powerful, secure relationship with their business, their creativity, and the vision they are here to bring to life while expanding their capacity to execute and hold it all.
You started this because you loved the work. Somewhere along the way, the relationship with business got complicated.
You believe in the power of your work and your vision. You know it can create real change, solve real problems, and deeply affect the people it reaches.
You also need the business to make money without becoming an endless drain on your soul.
In your best moments, you can see the whole damn thing. Then you get inside the day-to-day operation of the business and… well, the vision isn’t always the easiest thing to consistently execute.
You know what needs to happen next, but every option carries weight. A pricing change affects existing clients. A new offer creates work that may not pay off. Changing direction risks confusing people who already know you for something else.
You sit down to create and immediately start evaluating whether the idea will sell, fit the brand, support the current strategy, or lead somewhere profitable. Eventually, your creativity shrinks under the pressure to make literally everything “on brand” and monetizable.
You share something you care about, then spend the rest of the day checking your phone to find out whether anyone else cares too. It does not seem to matter how much proof you have. Being seen can still make your nervous system act like your entire future depends on how this one post performs.
When sales are good, relief quickly becomes pressure to do it again. When they are not, self-doubt, self-criticism, negativity, and panic-driven pressure can quickly start running business decisions.
You hire help, then check and redo the work until you become the bottleneck. You hold onto an offer, client, employee, or way of working long after you know it is no longer right because changing it feels even harder.
You look at how fast others are moving in their businesses and wonder how the hell they produce that much work, hold that many clients, get that many ideas out into the world – or, just as bad, you’re one of those people who get a million ideas out into the world, but behind the scenes you’re drowning in the messy, no systems, no bigger scaling plan vibes that keep you constantly working to keep it all going.
Maybe you burn the whole thing down every time the business disappoints you and call it a pivot, which has never really allowed you to build anything. Maybe it’s all just feeling boring these days. Maybe you have built something that looks successful on paper but feels exhausting to live out.
Your business coaches and consultants have always looked at all of it like separate problems to be solved individually: content, sales, strategy, marketing, consistency, visibility, nervous system work, funnels, team, structures, SOPs, hiring, vision, voice.
But these things aren't separate, and they can’t be solved separately.
They’re the same relationship patterns showing up in different parts of the business.
Our Approach: Change the patterns, and you change how you can show up everywhere, how it feels, and how well it all runs.
The business starts to finally feel like yours again.
Sometimes the relationship changes not because of relational patterns inside of you, but because something actually happened.
A client relationship ruptured. A coach you trusted harmed you. A collaborator broke an agreement. Someone attacked your work publicly.
A business risk put you into debt. Your body forced you to come to a halt at a time when you couldn’t afford it. You expected success to take a year, but years later, you are still barely getting by and the grind of it all feels like complex trauma.
You keep going, but the relationship has changed.
Now every decision feels heavier. Every risk feels more dangerous. Every new idea has to get past the part of you that remembers what happened last time.
When trust has been broken, it needs to be repaired.
Part of what we do in BEC is to separate the patterns you brought into the business from the things that actually happened once you were in it.
We look at what broke, what repair would require, and whether trust, intimacy, support, and connection can be rebuilt.
Sometimes the work is repairing the relationship you have. Sometimes it is deciding whether you want to stay in it, change its terms, or walk away and build something else.
If what you need feels less like business strategy and more like couples coaching for you and your business, we do that work here too.
To us, it’s all the same thing: getting you back to feeling confident and clear, trusting yourself and your vision, and building a life and business fully aligned with what you want.
We usually reserve the word “relationship” for other people, but your business has access to some of the most tender parts of you.
Of course your shit shows up here.
Your business touches your money, your freedom, your sense of purpose, and what you believe your future could look like. It takes things you create in private and asks you to let other people judge them in public.
That’s vulnerable, but it’s also… relational.
Inside of Building Entrepreneurial Capacity, we don’t run things like traditional business spaces.
We aren’t going to hand you a 30-step webinar funnel and tell you to execute harder to prove you really want it.
We also aren’t going to cheerlead you into manifesting your way to a million dollars with the highest of vibes (or false flashy marketing claims).
In fact, we aren’t going to give you an exact formula for success or a foolproof plan of literally any kind, because guess what?
Those methods reinforce the exact patterns that make entrepreneurship feel like an exhausting, depleting, confusing emotional roller coaster.
None of that helps you build a powerful relationship with your business or tap into the innovative, unique, creative heart-centered entrepreneur we know you actually are.
Instead, we focus on three things simultaneously:
We help you create the business of your dreams, done your way. One built from your values, strengths, desires, and boundaries and designed to fit the life you actually want, with systems and structures that actually make sense for you and your unique circumstances and business needs.
We help you build a relationship with your business that feels steady, secure, and sustainable. Your business becomes a true expression of your creativity, your love, your heart and soul, your magic kind of brilliance, your humor, and your art instead of a constant source of instability and insecurity.
We help you build and balance your capacity so that as you grow, you can hold more life without constantly hanging on by your fingertips or crashing onto the rocks below. You stop feeling like a bigger business should automatically mean more work and less life. When you build it well and fuel it with capacity, growth can mean exactly the opposite.
Building a power-couple relationship takes time. So does building capacity and scaling.
The right business will still occasionally stress you out, scare the shit out of you, and include tough times, just like the right relationship does.
But here’s what I can promise you… the work we do in BEC will fundamentally change the relationship you have with your work and your business, and that changes every area of your life.
It builds your capacity to stay connected to yourself, your creativity, and your work through disappointment, uncertainty, change, and success.
A hard month no longer becomes a full-blown identity crisis. A good month doesn’t create a fresh set of impossible expectations.
You are here to change the world, and just as importantly, your world.
In Building Entrepreneurial Capacity, we believe that what helps others should also help you. It should make money, create freedom, and give you a sense of purpose. It should feel like yours and give your life back to you.
This is what we mean when we say it should be one of the best relationships of your life.
Redefining Capacity
Capacity is your functional ability to stay present and choose what happens next when pressure hits. It is what allows you to stay centered and grounded in relationship, well-boundaried, interdependent, and open. It helps you meet challenges as opportunities to learn and grow without turning them into proof that you or the world are fucked. It gives you access to risk, action, change, and experimentation, along with the discernment to stay the course when blowing everything up would be the easier escape.
Capacity is the foundational strategy of every successful entrepreneur, whether or not they are aware of it.
When someone has strong, balanced capacity, they can make a wide range of sound business strategies work. They get to choose based on what feels aligned, fun, fast, interesting, and right for the business they are actually building instead of choosing based on what they think they can force themselves to survive.
When someone’s capacity is blocked or out of balance, even a good strategy can become difficult to execute and sustain. Systems never quite stick. Every strategy that does not pay off feels like another personal failure, reinforcing the fear they just aren’t good at business. Strategies that work but are not ultimately aligned begin to feel like the only possible way forward, becoming a straitjacket instead of a path to freedom. Fun, experimentation, and creative expression slowly disappear from the business.
At that point, collecting more strategy doesn’t help – it harms. The work is to reclaim capacity, but that’s not a strategy I have ever seen taught inside a business mastermind…
until I built Building Entrepreneurial Capacity.
I created The Three Capacities after working with more than a thousand people who understood their patterns beautifully but still watched those patterns take over during stress, innovation, conflict, and expansion, aka most of an entrepreneur’s life.
The framework underlies all the work we do inside this container. It helps us accurately assess where your capacity is now, how it is shifting over time, and where to concentrate.
That allows us to grow your business, strengthen your relationship with it, and expand how much you can hold without asking the same exhausted parts of you to keep pushing through, forcing things, and white-knuckling this path you chose that was supposed to create more peace.
What Happens When We Move Into Power Couple with Our Business?
What Becomes Possible After
Building Entrepreneurial Capacity
You step away from your business without anxiety, and not from avoidance.
You take a week or a month off because you planned for it, not because you ghosted or collapsed. The business does not fall apart. Your clients are supported. You return rested instead of spending the whole time monitoring messages and worrying that your absence will cost you everything.
You launch an offer that flops and use it to get stronger.
It still hurts, but you let it hurt without turning the launch into proof that you were wrong to try. You look at the messaging, the audience, and what actually happened. Then you take those lessons and try again. The “failed” launch makes you better at what you do, not worse, and can ultimately bring in even more money and clients because of what you learned.
A new idea arrives, and you give your creativity room to play with it.
You do not immediately force the idea to become your highest-grossing offer. You might kick it to your audience immediately or hold it for a while. Either way, you’re enjoying the process of playing with it, testing it out, and thinking about how it integrates into your ecosystem. You give it space and let it evolve naturally.
Your client or team member is upset—and you know that’s okay.
A difficult conversation with a client, contractor, or collaborator can remain just a conversation. You stay present long enough to hear what is true, say what needs to be said, and decide whether repair is possible. You take feedback that seems valid and true to you without getting defensive, and leave the shit that’s clearly projection or someone else’s wounding. You process refunds calmly when needed. It’s all part of doing business, and you learn from it and move forward without fear.
You celebrate your highest months and biggest wins, knowing you deserve it.
When the business succeeds, you let it be a win without allowing it to define your worth or value. You enjoy the money, attention, opportunities, and growth without immediately moving the finish line or creating a new emergency. You worked hard to reach those goals, and you take the time to truly soak that in. You let others celebrate you. You know you deserve all the good that’s coming your way.
You make changes when things don’t feel aligned anymore, knowing change is essential to entrepreneurship.
Closing down a profitable program, firing a team member, allowing your messaging to evolve, or switching up your business model might still bring up insecurities and stress—loss and change often do—but you never avoid the truth when it’s staring you in the face. You move forward, shift things as needed, and in doing so, help ensure your business remains sustainable and profitable. Entrepreneurship requires ongoing change. You embrace that and know you can trust yourself implicitly to recognize what needs to change and when.
Capacity brings a natural sense of secure attachment to every relationship. In entrepreneurship, that gets you off the daily emotional roller coaster and gives you the peace and stability to truly build.
What Clients Say…
-
![]()
Opportunities in Being Seen
“I have potential clients reaching out, I have been asked to be on a podcast, and I have a fellow practitioner asking if he can refer clients to me and if we can collaborate on future work… Also, all that time I spent worrying about the fallout from being seen and known for the work that I do, my past, and how I feel is actually coming to fruition, but also, it's so much easier to deal with than I had feared.”
- Jenevie Willes -
-
![]()
Profound Breakthroughs
“Jen has a masterful understanding of how to listen in a way that she hears the truth that lays beneath an individual’s story. Her approach allows her clients to find their own strengths, in their own words. And that makes all the difference.
Before working with Jen, things like posting on social media, sending emails, and creating coaching packages would often take me months, and I wasn’t really sure why. Now, things that once stopped me in my tracks have lost their power over me. Everything feels easier, and my business has dramatic improved.”
- Tim DeSutter -
-
![]()
Inner Trust and Awareness
“My work with Jen has taught me how to turn inward instead of looking outward for the answers, and to trust myself even deeper than I did before. I have truly uncovered some of the most beautiful insights about myself and I feel so powerful and regulated because of it.”
-Ashley Kruse- -
![]()
Visibility Momentum
“I started posting far more regularly and more confidently, without overthinking or overpolishing.
I 3xed my audience on Threads- my main platform.
I started posting in multiple places again.
I worried less about each individual piece of content and how it fit into the larger picture and let it flow as it needed to.
I thought of about a billion stories I've yet to tell.
I was able to pitch myself, my story, and my services as a local fixer to PBS' Frontline confidently.”
- Asha Wild -
The Nuts & Bolts of What’s Included:
Bring us the business you are actually building.
Bring the offer that is not selling, the team problem you keep avoiding, the content you cannot make yourself publish, the launch you are planning, or the decision that has been following you around for three weeks.
We work on the emotional pattern and the business decision it is affecting.
You leave with a clearer understanding of what is happening, what the situation requires from you, and what you are going to do next.
A typical month inside BEC includes five live sessions, ongoing community support, a practical capacity-building challenge, and access to a growing library of business and capacity trainings.
Click on each option below to read more about the details of each aspect of the program:
-
You receive two 90-minute group coaching sessions with Jen each month.
Bring anything happening in your business or your relationship with it. We can work through a block, make a decision, repair something that went wrong, or figure out what needs to happen next.
These calls generally happen:
Second and Fourth Wednesdays of the month, 10:00–11:30 a.m. MT
-
Laura provides two additional 90-minute sessions each month.
One session introduces the month’s focus, specially formulated to build entrepreneurial skill and capacity in key areas essential to long term success, areas we find are often skipped in other business programs. Past challenges include creating agreements with your business based on your ethics in all areas of business, practicing non-scripted networking (kill those elevator pitches, dears), embodied sales challenges, and more.
Laura also leads the third live group coaching call of the month.These calls generally happen:
First and Third Wednesday of the month, 1:00–2:30 p.m. MT
-
Submit pieces you’ve written for line by line copy reviews and live training that incorporates teachings on writing, marketing, sales, authenticity, storytelling, and more.
The Content Lab generally happens on the fourth Tuesday of the month from 10:00–11:00 a.m. MT.
-
Each month, we choose one area of entrepreneurship and practice it together.
Because everyone is more motivated when something is on the line, each month we draw from those who participated and gift a 1:1 call with Jen or Laura for additional targeted business support. -
The private community gives you a place to ask questions, get coaching, share what is happening, celebrate wins, and talk honestly when something has gone sideways.
-
BEC members receive access to Jen’s core programs and an extensive collection of practical business trainings.
Courses include:
All Content Alchemy versions
VIP Day Magic
Expanding Capacity
Facilitate the F*ck Out of It
Be Your Boundaries
Capacity & Cashflow
And so many more, including all masterclasses I’ve ever done
New live courses and focused business trainings are added throughout the year.
-
Guest teachers join the container throughout the year to bring additional skills, experience, and perspectives into the room.
-
When something requires more focused attention, members can book discounted individual sessions with Jen or Laura.
These intensives include a 60-minute private session and Voxer support to help you carry the work into the days that follow.
-
Two high touch powerful business retreats are offered each year. In Denver, these 4 night, 5 day in-person retreats are exclusive to members and limited to a maximum of 12 people.
Additional charge to attend. Learn more here
Yes, it’s a lot of support. You are building something real, and at different seasons it’s going to need different things. This container offers it all, so no matter what, you’re covered.
Meet Your Coaches
Jen Underwood
Entrepreneurial Capacity & Leadership Coach
Jen Underwood isn't here to hand you someone else's roadmap. She's here to help you build the capacity to walk your own.
An ex-therapist, high school teacher, and entrepreneur since 2013, Jen has built multiple seven-figure businesses both inside and outside the coaching industry. She created the Three Capacities framework — mapping emotional, narrative, and change capacity to the foundational fitness required to hold an expanding vision and the work required to bring it to life. She trains humans in Emotional Leadership and works directly with founders, creatives, and people doing make-the-world-better work who are ready to stop performing their way through business and start building something that actually holds.
She's the one you call when you know something needs to change but you can't quite name what, when the old way of doing things has stopped working, or when you're ready to build something real and you need someone who can hold the weight of that with you. Her approach is trauma-informed, somatically grounded, and relentlessly honest. She won't tell you to push harder. She'll help you figure out what's actually in the way.
When she's not coaching, Jen is at home in Denver, Colorado with her teenage daughter, their dog Leo, and two cats — probably laughing at something inappropriate over takeout in the kitchen or burning the rulebook on what leadership and parenting are supposed to look like.
Laura Von Wahlde
Identity Transformation Coach & Business Support Systems Specialist
Laura Von Wahlde is your dedicated support coach inside Building Entrepreneurial Capacity.
A burnout-slaying, bullshit-cutting coach with a background in psychology and a sharp eye for the stories that keep people small, Laura helps big-hearted humans recover from hustle culture, remember who they are, and actually build a life and business that feels like them—not a Pinterest board of what success is “supposed” to look like.
She’s trained in Emotional Leadership, trauma-informed coaching, and the fine art of not giving a damn about outdated expectations. Whether you’re melting down on a Zoom call or finally saying what you really want, Laura holds the kind of space that can handle your fire and your fear. She won’t hand you a 10-step plan. She’ll help you build capacity for the truth—and then make moves that honor it.
When she’s not coaching, Laura’s probably dancing in the kitchen, dismantling internalized capitalism, or reminding her clients (and herself too sometimes, let’s be real)... that rest is not a reward.
Your clients are not the only people who are supposed to benefit from your business.
You’re supposed to get something from this relationship too.
You’re supposed to make money, feel proud of what you create, have room for your body and your people, and still have enough life left in you for whatever the fuck you want to build next.
You do not have to wait until the business is collapsing to give this relationship your attention. Relationships are ongoing work. They shift, they change, they grow, and above all else, they thrive when we approach them intentionally, interdependently, from a place of collaboration, curiosity, and care.
Wherever your relationship with your business is at, this is the place to be if you want it to feel stronger, more supportive, more alive.
Let’s turn the two of you into a fucking power couple.
Current Enrollment Bonus for September 2026 - Full Business Audit & Business + Capacity Building Plan of Action
Let’s kick off our time together with a full assessment of where you currently are in business and capacity, and create a plan of what we will do during the next 6-12 months together.
Includes:
Full Business Audit, reviewing up to 10 links, files, videos, etc with a report of strengths, areas of improvement, and suggestions
Capacity Audit, reviewing where you are now and creating a full plan of action with practices for expanding capacity to hold, execute, and stay steadier in business and relationships.
75 minute 1:1 Call to review both audits and create a plan for your next 6-12 months in business with honest, doable goals and measurable outcomes we can support you in reaching.
30 minute 1:1 Call with Laura, our support coach, so she’s in on the plan and ready to support you too.
Retail: $2,000
For You: FREE, regardless of which payment plan you choose.
Let’s set you up for success from day one.
Building Entrepreneurial Capacity
Open for Ongoing Enrollment
Monthly Payment Plan:
$675/month
*Six month minimum commitment.
6-Month Pay In Full:
$3,375 total
*Klarna & Afterpay financing available through Thinkific.
12-Month Pay in Full:
$6,500 total
*Klarna & Afterpay financing available through Thinkific.
Have questions before joining? Check out the FAQs below or email us at admin@jenunderwoodleadership.com. We’re happy to help answer questions or set up a Client Fit Call with Jen or Laura.
Frequently Asked Questions…
-
This space is ongoing enrollment. Join anytime.
You can choose to enroll for 6 or 12 months. We offer pay in full for the best discount, or a monthly payment plan.There is no proposed end date.
-
No need! Your start and end date is always the date you join - regardless of whether you join for a month or a year.
Our calls are spaced throughout the month, so no matter when you join, you’ll get the same amount of calls included, and you can jump right in to the content. -
Call times are subject to change, but generally will be as follows:
1st Wednesday, 1-2:30pm MT - Challenge Set Up with Laura
2nd Wednesday, 10-11:30am MT - Coaching with Jen
3rd Wednesday, 1-2:30pm MT - Coaching with Laura
4th Tuesday, 10-11am MT - Content Lab with Jen
4th Wednesday, 12-1:30pm MT - Coaching with Jen
All calls are recorded and added to your Thinkific Portal within 24- 48 business hours.
-
Yes!
All BEC clients receive a full content library with extensive recorded programs, plus live new programs.
After six months of enrollment, you get access to the next round of Content Alchemy. (Or, you automatically get one or two CA rounds with the 6 and 12 month packages).
You’ll also receive access to additional masterclasses Jen does while you’re a client. -
Due to the nature of the program, monthly members will lose access to recordings and the content library when they end their subscription.
After one year of paid access, you retain access to some of the content library ongoingly, even if you decide to exit. -
You’ll receive 2x month coaching calls and 1x content lab with Jen, and 2x month systems support and coaching calls with Laura.
Laura will be holding our community space with ongoing coaching and support, monthly focus challenges, and daily capacity building activities. Jen will be there too, jumping in as she has capacity to support and cheer people on!
The space will be big enough to feel a sense of community, but not large enough where you feel like you’re not seen or don’t get to ask your questions live. If you ever need more focused 1:1 support, both Laura and Jen offer discounted 1:1 intensives with a 60 minute session + voxer integration.
If you desire a more intimate space, check out Jen’s mastermind, Embodied Legacy for advanced entrepreneurs who desire a small, intimate, focused container, or inquire about 1:1. -
Retreats are scheduled twice per year and have two different focuses. You are welcome to attend just one, or both. Details for retreats, including cost to attend, dates, and inclusions, are released as retreats are planned and can be found at www.jenunderwoodleadership.com/bec-retreat
Retreats are not included in the price of the container. -
We offer a 14 day money-back guarantee. After that, refunds are not offered.
-
Let’s talk. DM Jen on Facebook, Instagram, or send us an email.